IDEA

To further solidify ACORUS Tea's position as a leader in innovative product offerings, I developed a unique concept for our "Rituals" tea assortment, aimed at enhancing both brand awareness and consumer engagement. Recognizing the growing trend towards mindfulness and relaxation practices among our target audience, we introduced a hexagon-shaped tea box featuring a mandala design on the front. This choice was meticulously aligned with the product's theme - each side of the hexagon represents one of the six different teas included, each designed to be part of a daily ritual.

The mandala design was specifically chosen not only for its beauty and relevance to spiritual practices but also for its interactive potential. The design is outlined in a way that invites customers to personalize their tea boxes by coloring in the mandala. This activity not only serves as a therapeutic exercise but also repurposes the packaging, extending the life of the product and the customer's engagement with our brand.